Ramadan

Ramadan is the fourth pillar of Islam. It is a sacred month in commemoration of the revelation of the Qur’an. Muslims typically increase the offerings of prayers, recitations of the Qur’an and increase doing good deeds and charity. It is also the month of fasting from dawn until sunset when Muslims refrain from consuming food, liquids, tobacco and engaging in sexual relations. Eid ul-Fitr marks the end of Ramadan with profusion of food and gift-giving.

You will find first advertisements relating to prayers, recitations of the Qur’an and the animal sacrifice for the Eid ul Fitr. They will be followed by all advertisements relating to food, kitchenware, household appliances and Ramadan celebrations in hotels and cafés. Eid is an excellent business opportunity for companies which want to benefit from the gift-giving occasion and the car industry is very active in this field, together with fashion. Finally, many Muslims watch television during Ramadan, especially during iftar, so TV networks advertise very much during that month.